Lisa Collins
Lisa Collins
Lisa Collins
Co-Founder & Partner
With more than 30 years in employee benefits and as one of the industry's most experienced ICHRA advisors, she has helped brokers, carriers, administrators, and technology companies develop go-to-market strategies, expand distribution channels, and capitalize on emerging market opportunities.
Focus
Market Strategy
Distribution & Growth
Capability Development & Enablement
Dave Koelln
Lisa Collins
Lisa Collins
Co-Founder & Partner
Dave has built his career across the healthcare ecosystem, including guiding organizations through the evolution of ICHRA since its inception. He has led large-scale transformations that integrate technology, elevate the customer experience, and modernize delivery models to drive measurable results, with a demonstrated track record of scaling initiatives from concept to national scale.
Focus
Service Delivery Transformation
Experience-Led Product Strategy
End-to-End Innovation (Ideation to Scale)
Bill Wax
Lisa Collins
Bill Wax
Co-Founder & Partner
With extensive experience launching and building companies to scale, Bill leveraged his previous carrier experience to align himself with the development of the ICHRA market. With a passion to transform health insurance, Bill is ardent about leveraging his broad experience to contribute to enabling better choices for those who benefit most – each one of us.
Focus
Market Alignment
Cross-Functional Delivery
Member Satisfaction